Our Iceberg Is Melting

[pic] CSC2114 E-Commerce Theory and Applications Individual Assignment Questions Compare and contrast traditional markets with digital markets. Write a report. (Work on the topic you are assigned with and elaborate on it. Write a report of the topic, which includes the following 🙂 1. Introduction (Define traditional markets, define digital markets) 2. Content (When is it used, why is it used, how is it used and etc. ) 3. Advantages and Disadvantages (for each type of market) 4. Conclusion You may include necessary sections which you deem useful. *Attention: †¢ References should be cited properly. †¢ Penalty for late submission: o 1 day late: minus 20% o 2 days late: minus 50% o 3 days late: minus 100% †¢ Academic dishonesty will not be tolerated NOTE: Your report should be between 5 – 6 pages long. Use Arial font size 12, with 2. 0 spacing. Insert footer as your name and ID No. You are required to submit a hardcopy of this report. Include the coversheet (with proper signature) and marking scheme upon submitting. [pic] ASSIGNMENT COVER PAGE Details to be completed by Student | | |Full Name | | | | |Assignment: | | |Student’s ID | | |1 | |Course Code | |Due Date: |Week 8(Monday) | | |CSC 2114 | | | |Section / Group | |Session: |Jan 2013 | | | | | | Student declaration I declare that: ? I understand what is meant by plagiarism ? This assignment is all my work and I have acknowledged any use of the publisher or unpublished works of other people. ? I hold a copy of this assignment, which I can produce if the original is lost or damaged Signature___________________ |FOR EXAMINER’S USE ONLY | | | | |Examiner’s | |Comment | | | | | | | |Late submission |Extension Granted |Deduction |Final Marks | | | | | | | | |YES |NO |YES |NO | | | Lecturer has, and may exercise, the right NOT TO MARK this assignment if the above declaration has NOT BEEN SIGNED and if the above declaration is FOUND TO BE FALSE, appropriate act ion will be taken which would lead to ZERO marks being awarded for this assignment. [pic] ASSIGNMENT MARKING SCHEME CSC2114 E-Commerce Theory and Applications | | | | |NO |DESCRIPTION |SCORE |FULL MARKS | | | | | | |1. |Introduction | |/ 20 | | | | | | |2. |Content | |/ 40 | | | | | | |3. |Advantages & Disadvantages | / 20 | | | | | | |4. |Conclusion | |/ 20 | | | | | | | |TOTAL SCORE | |/ 100 | ———————– Faculty of Science, Technology, Engineering and Mathematics Faculty of Science, Technology, Engineering and Mathematics

The boy and the stripped pj

An important part of life is to have a sense of identity, culture and to belong. Sometimes we have to sacrifice some of our Identity to fit in, but we can learn new things and grow our Identity. A sense of belonging means you feel you are In the right place, your comfortable being yourself. While many people belong, there are also many people who don't belong, either by having a lack of friends, not fitting in or finding their surrounding new or unsure. In 2008 mark Hermes produced the movie the Boy In the Stripped Pajamas that has both aspect of belonging.In the Immigrant Chronicles by Peter Crooknecks, he writes is poems about his life experiences and weather or not if he belonged. 2 poems of his, from the immigrant chronicles that show a lack of belonging are â€Å"In the Folk Museum† and â€Å"The Migrant Hostel†. The Boy In the Stripped Pajamas Is a movie about a 8 year old boy called Bruno, him and his family are made to move to a place called out with (Auschwitz) , they move houses as his father is a highly ranked solider. Their new house is in sight of a connection camp, because of this Bruno is not allowed to do his most favorite thing explore, and must stay inside of the yard.The movie is set in World War 2, Germany After they move the first scene, where Bruno feels a sense of belonging Is when he runs out of the yard into the forest, the camera follows him by a tracking shot, this highlights the joy he gets from exploring. The overgrown surrounding highlights his freedom, after having nothing to do and no one to talk to; when he is running you can see how he feels a sense of belonging and identity. The closer Bruno gets to the fence the brighter the colors get; this reinforced the tone of Bruno and his happiness. Hen Bruno first comes across the fence and sees Samuel, he doesn't understand hat the connection camp is, he sees Samuel as a new friend that will be able to play with him. When Bruno and Samuel first meet the shot goes between the two of them, when the shot is on Bruno the background is bright yellow flowers, Bruno is in nice clean clothes, when the shots goes to Samuel the background it is dull grey colors and he Is wearing old dirty stripped pajamas, the dull colors shows us, that Samuel doesn't fit In to his surrounding, he doesn't belong In a contention camp at 8 years old.The scene gives us the visual clues that enabled us to compare their lives. We're not meant to be friends you and me, we're meant to be enemies did you know,† said by Bruno to Samuel, this shows the culture barrier between them. In one of the last scene with Bruno and Samuel Is when Bruno crosses the fence to help as he realizes what the camp is the, weather starts to storm and turn dull grey tones, which creates tension. The last view of Bruno and Samuel is when they get taken to the gas chamber with other prisoners.The view is them clutching hands, it shows even in death, they friendship is united, that in the end they belon ged to each other s friends. In the folk museum is about the poet being in a museum, he can't connected to the museum, because he feels like he is in a different time zone, that his surrounding aren't from where he is used, he doesn't belong in that time zone. The poem suggests the importance of belonging to a place and how it makes you feel. In stanza 1 the words â€Å"darkness† and â€Å"betray' creates a tone of isolated and alienation, it creates the atmosphere of lonely, sadness and sinister.In the movie, Bruno feels alienated, when he moved he has no one his age as him and wasn't allowed to explore, he feels like he can't belong to his new surrounding, that there is nothing their for him. The extending metaphor of the words, autumn, yellow and brown reinforced a mood of dull colors that creates a feeling of being alone and unpleasant that he isn't happy where he is. In the finial stanza line 3, â€Å"l leave without, wanting a finial look. † This is Lorraine; it creates the effect of a fast escape. When Bruno starts running he doesn't look back.It shows when you can to start to feel like you are belonging again, you don't need to look back you know what's right and you Just go for it. The Migrant Hostel is about the experiences of the author and others at a migrant hostels. Crooknecks creates the feeling of disappointment through the many reference of them having no control over their lives. The poem to me talks about the hardship and barriers of creating a new life. In stanza 1 line 1,2 â€Å"no one kept count, of all the coming and going†, this creates the feeling like they weren't important.The poem can relate the Samuel and the other member of the connection camp. The people from the connection camp are not treated right. â€Å"Those people, well their not really people at all, Bruno†, Bruno father ells Bruno, this shows how they can't belong as they aren't even considered to be people at all. In stanza 3 line 2†³we lived like birds of passage† this is a simile, the we in the sentence can refer to everyone in the camp that even know they don't belong they are starting a new Journey and they all want to fly out.It also refers to the way migrants are still in transit as everything is changing and they are being constantly moved around. Which can make them have a lack of security and belonging to the place The line â€Å"a barrier at the main gate, sealed off the highway' is making the separation f them and Australia, it makes them feel powerless, the highway symbioses the fence is a recurring motif in the movie, many scenes including where they meet, is the fence.The fence becomes a barrier between their friendships, but it is what ties they together. The gate in the poem can give them hope; it could represent the new start, that once they're through the gate their started. The Boy in the Stripped pajamas, In the Folk Museum and The Migrant hostel shows the importance of belonging to peopl e and place and how it can relate to making people unhappy.

African Athena Controversy Essay Example | Topics and Well Written Essays - 1500 words

African Athena Controversy - Essay Example In his first volume, â€Å"The Fabrication of Ancient Greece†, the author has attacked the nineteenth century notion that Greeks were basically Aryans from the North and he proposes to dissolve his ideas from the Aryan Model to Ancient Model and stated that the religion of the Greeks were derived from the East with Egypt in particular. The controversy is that the western ideological thinkers have criticized Bernal’s views of the Greek’s influence (p.1). Bernal argues that the widely influential books like Flaubert’s Salambà ´ (1862) suggested that the African cultures were pugnacious and uncivilized than that of the Greeks or the Romans. Bernal describes that Flaubert had originally meant to elucidate a historical novel about Egypt but later on fixed on ancient Carthage as his subject because the Egyptians were not sufficiently degenerated for his purposes. Bernal describes the authors’ work as a typical reflection of the western hypocrisy. â€Å" Flaubert implied that Europeans-with the possible exception of the English-were incapable of such things. In fact, the Romans outdid the Carthaginians in virtually every luxury and outrage while the Macedonians [i.e., Greeks] were not far behind† (p. 2). The paper focuses on the influence of the Greeks and the Phoenicians on the Greek society on the lines of Bernal’s elucidation in his â€Å"Black Athena† but at the same time criticizes his views and highlights the area of loopholes of his findings. From the initial findings of the book Black Athena project, Bernal saw the competition between the Aryan and the revised models in terms of competitive plausibility from the documents of the Late Bronze Age in terms of archaeology, language, culture and religious rituals and historical analogy and topology (p.3). In terms of the archaeology and documents the evidence hardly points out to the Revised Ancient Model but in terms of cult and language the evidence supports the very dominance of the

Information Technology and The Environment Research Paper

Information Technology and The Environment - Research Paper Example The public conscious concerning the issues of environment have risen so as to respond to the scientific research and the increasing media reporting on the environmental threats and global warming. In business, the sustainability of the environment is a vital section of the movement to corporate social responsibility. On the side of the policy, laws of environment that are new, targets, and regulations have been set at all governmental levels. To date, the environment is high on the firms agenda, non-government organisations, governments and consumers. The possibility of strong international and national commitment in reducing the emission of greenhouse gas and obtain the required goals of environment will establish pressure of finding ways of achieving huge efficiency in the energy usage while maintaining the growth of the economy. The global warming threat is closely associated to the challenges of energy security and the increasing cost of energy, as the emissions of GHG are highly correlated in the use of energy. This makes the environmental convergence, economic interests and security of the environment to increase. In the community of information systems, the concept of sustainability became a significant issue in the aspects of reducing the direct impacts of the environment and the use of information technology. The efficiency of energy in data and hardware centres progresses towards a huge attention deal, provided the ability of reducing the emissions and low costs of energy. Another issue of concern in the environment is the recycling of the electronic waste. In the industry of information and technology, major companies of hardware advocate for the environmental friendly design elimination and reusability of chemicals that are toxic. In this regard, there are reported studies that have notably been explored in the field of environment and information technology. Zadok

Music in The Heart is a lonely hunter Essay Example | Topics and Well Written Essays - 1500 words - 1

Music in The Heart is a lonely hunter - Essay Example Virginia (2005) rightly enlists the character of Mick Kelly when she remarks â€Å"Mick Kelly, a tomboyish adolescent who shuts out the real world with music and dreams of fame and distant lands† (Virginia Spencer Carr, 2005). Reading through the novel, one can realize that McCuller has portrayed her characters as appealing sympathy of the readers and they are really the prototype figures representing the author herself. Especially, the character of Mick has a clear connotation with the author’ personal life where she herself was much interested and wished to be proficient in playing piano. To an extent, one can infer that Mick is the true representative of McCuller who had to leave the greatest desire of her life half way. As McCuller started her musical lessons at the age of six, she makes her character Mick also to begin her musical lessons at an early stage of life. While analyzing the personal life of the author, it is understandable that some fatal diseases drove her away from fulfilling her driving passion to become a concert pianist. But regarding Mick, it is the poor state of her family that stands on her way from leading her to the vast and impassioned realms of music. Being haunted with diseases, McCuller was forced to seek other fields, such as writing dramas, casting, directing and producing them. Actually, it was a submission to her fate and the same submissive nature is expressive in Mick’s character and she could not really bear up the prospect of losing her musical lessons.

Critical review of Prahalad, C. K. and Hamel, G. (1990) The Core Essay

Critical review of Prahalad, C. K. and Hamel, G. (1990) The Core Competence of the Corporation in Harvard Business Review, May-June - Essay Example They have dwelt on the role of core competence in the consolidation of business and their discussion of the topic has been on a very high level of consolidating the deeper roots of the tree that a corporation can be compared. If roots are strong, competitive advantage is always in reach (Ward & Rivani 2005). As there are different schools of strategic thought and leadership like the Great Man theory of leadership (Bodega 2004)), Prahalad and Hamel (2005) have analysed the leadership issue in detail through the means of consolidating the core competencies to lead not only through SBUs but overall exchange of competencies internally to avail all possible benefits from it. The article) provides knowledge of the strategic positioning of business from a heightened platform and perspective of how corporations should manage their business functions through core competency (Ward & Rivani 2005). The larger perspective of any industry requires P5F MODEL employing suitable tools like SWOT and PEST, then comes the time to strategise. Out of the choicest divisions of schools of thoughts on strategy building, the most comprehensive strategy has been presented by Whittington based on four approaches being Deterministic or Emergent, Single goal or Pluralistic, Strategy style and Influences. Examining the work of Prahalad and Hamel (2005), from Whittington’s model one can easily categorise it to the period of 1990s influencing the global economics with embedded strategy style, both single or plural and deterministic as well as emergent. What Prahalad and Hamel have said can be both compared and contrasted with what Whittington’s (2005) four approaches on strategy development are. The article stresses on both core competencies and core products in collaboration with alliance partners. Contrast seems to be in the deeper understanding

Tropicana Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Tropicana Marketing Essentials - Essay Example Price enables companies to be in a position to understand whether the product they are offering is in line with the prevailing economic features or opting for other measures is considerable (Dubrin, 2011:301). For Tropicana to roll in a new product, it must bear in mind that the current market structure revolves around taste, price, health standards, and other recognizable 21st century related elements. In some cases, some managers assume place is not important especially when dealing with online marketing. Nevertheless, place is very vital since it sets legal and financial issues. Moreover, in marketing, there is the core subject of every company, which is promotion. Promotion composes of the bigger portion of marketing essentials as it includes sponsorships, advertisements, public relations, viral marketing, special offers and many more. This entails that every Tropicana product needs a blend of place, price, and promotion (Doyle, 2008:93). When the product is cheap, placing is bet ter and this leads to lower price offering. Offering attractive Tropicana products at a reasonable price can reduce marketing expenses. Additionally, it can make customers queue in the distribution outlets and travel further in search of the product. This means that the product will need less promotion since the product has its own optimum blend for customers and market conditions (Allen and Albala, 2007: 372-74). Development of new Tropicana Juice (Pomegranate Juice) Products offered by Tropicana portray that the company does not only sell juices, but also sells health. The health of consumers is of utmost importance to Tropicana due to its healthy orange juice with fiber that it launched on December 14, 2005. Due to firm... This report stresses that producing and marketing requires a company to keep the best interests of the consumers at heart. As such, it is vital for Tropicana to conform to factors such as convenience. Customers require proper mode of packaging with respect to different activities. Therefore, in order for Tropicana’s new product to address this issue, it should have different packaging styles that include juices sold in larger bottles for home purposes. Tropicana should ensure the new product taste outshines that of competitors, as taste is one of the valuable reasons as to why consumers purchase certain types of beverages. This paper makes a conclusion that Tropicana should establish a base of enacting overall marketing objectives of the new type of product. Tropicana should predict and analyze customer’s taste then strive to satisfy their needs. In addition, in order to ensure the product continues to exist in the market while bringing reasonable results, the company should ensure it monitors and analyzes market trends. Consequently, Tropicana should anticipate future changes and initiate strategies to overcome its effects. To keep customers expecting more products with extra benefits, the company should increase positive perception among its customers. Furthermore, identifying positions that are distinctive, compelling, and competitive is essential for the well-being of the Tropicana’s new commodity.

Case Study Example | Topics and Well Written Essays - 1000 words - 32

Case Study Example Talent and succession planning has become an important area of focus as far as organizational leadership is concerned. Many business organizations are coming up with ways of ensuring that they develop among their current staff, which is able to steer them through the changing times to make the organizations successful. This paper examines how the process of talent and succession planning in organizations is taking shape, using the case study of Apple inc., a technology giant in the United States and the world at large. Talent management as used in most multinational organizations refers to the process of implementing systems and strategies that are properly designed and integrated in order to create and enhance the productivity and efficiency of employees. This process can only be achieved through attracting, developing, retaining employees that have aptitudes and skills for meeting current needs and those in future for the business. Talent management can also be described as the chief driver of organizational performance and success by ensuring that the top management is able to have employees that can take on the changing roles and functions in the company. Research reports have indicated that about 85% of all human resource managers in organizations are of the view that one of the greatest obstacles to effective workforce leadership and management is the creation and maintenance of an organisation ability to compete for talent (Cohn, Khurana & Reeves 276). This understanding means that talent management is being ranked as a practice that bears a strategic advantage for companies, especially in these changing times for businesses. Therefore, one of the main functions of effective leadership is to ensure that businesses are better placed create a workforce that will always be there for the present and future success of the company. In response towards the rapidly changing business environment, organizational leaders are supposed to have a

Initial public offering (federal express) session long project module Essay

Initial public offering (federal express) session long project module 1 - Essay Example The main reason for choosing this company is to due to the size and extent of the company. The company operates worldwide which provides a vaster and larger possibility to learn about the company and the various developments that it entails. The other reasons why this company has been chosen include the fact that the company holds a major share in the market, and the company has developed its business to such a great extent that it is recognized worldwide. FedEx not only provides express delivery business but also provides small package ground delivery as well. The company also provides a wide range of document related as well other business services. One other reason to choose this company is the type of IPO that they used. The company went in for an IPO to become public and to be listed in the New York Stock Exchange. This makes it a better company to study and allows a more focused view on how the company expands and improves the overall business. An initial public offering plays a major role in every business. In the case of FedEx, the company had its IPO on 12th April 1978 and the share price was $24 per share. The company has been trading on the NYSE since 28th December 1978 and uses the symbol of FDX. The company went in for a public offering in 1978 to raise enough capital and to also be listed in the New York Stock Exchange. The company used the IPO to set up the stock price. In 1978 when the company decided to go public, they used the IPO to distribute the shares of the company to public. Here once FedEx registered with the SEC, the company worked with investment banks to sign the contract and to be able to sell the shares of the company (Stock Market Investors, 2010). The contractors would need to provide an agreement which shows that they agree to underwrite the distribution of the shares (Chechile, 2004). Once the two parties had

Role Play (Marketing Behavior Class) Essay Example | Topics and Well Written Essays - 500 words

Role Play (Marketing Behavior Class) - Essay Example The ideal is to remain with the same company until retirement around age sixty† (Countries: Employment, 2011, par. 1). The leather shoes for men will be durable yet affordable shoes for working and professional men; however it will have the comfort of a sneaker. I plan to conduct a venture between the athletic shoe manufacturer Nike and the designer shoe company Salvatore Feragammo. Feragammo will be the primary manufacturer; however Nike will contribute when developing the shoe and will be used for various purposes. Some of the material used will be the same that Nike uses in the production of their athletic shoes. The retail price will be about $400 (U.S.) obviously, the target market will be a men, aged 24-49 years old with a high disposable income. I selected this as a product to market to the Japanese because the subculture of Asians is more likely to be affluent (Lindquist & Sirgy, 2003).

CPTED principles Essay Example for Free

CPTED principles Essay I. The following are the Four CPTED Principles arranged in their relative importance: 1. Surveillance- Surveillance for me is the most important of the four CPTED principles. This approach is direct; a person will avoid performing a crime when they feel that they can be observed. It is also important because it allows some level of control from the owner and other concerned parties. For example, a person is committing a crime, with surveillance, there is a high probability that the owner or other concerned citizens will see him, thus an immediate response can be done. 2. Territoriality- This is next to surveillance because it also shows control. Distinguishing private areas from public will discourage people from approaching the area without a purpose. It shows that the proprietor knows and cares for his area of responsibility and any intruder is subject to the proprietor’s discretion. 3. Image- After the territory is marked, the image of the palace must be developed to strengthen it. By maintaining a positive image of the area, the owner is establishing it as a holistic area where good natured and productive deeds are done thus, showing that wrongdoings are not welcomed and will not be tolerated. 4. Environment-Maintenance of the environment ranks last not because it is least effective but rather because it is collaboration, a concern not only of a single owner but of the entire surroundings. An owner might want to implement it but no matter what his/her effort is, it is useless if the neighbors are uncontrollable or do not want to cooperate. Also, state if you believe CPTED and its associated principles are valid and successful crime prevention strategies. Remember to support your answer with adequate details from the text and academic research. I believe that CPTED is a valid crime prevention strategy. Oscar Newman (1972) determined that crime rates vary according to the four principles stated above. Surveillance is may be the most effective of all the approach since it can be easily installed. The most common form of this is the CCTV surveillance. In a study conducted in June 1997, Nieto concluded that â€Å"CCTV video surveillance is successful in reducing and preventing crimes and is helpful in prosecuting individuals caught in the act of committing a crime†(para. 4). He added that it is cost saving. The other three principles, territoriality, image and environment serve as reliable guide for designing the safety of the place. It is important to note that crimes vary with the location of the institution. As Patricia and Paul Brantingham (1981) said, crimes like murder and assault occur in areas of economic decline and neglect, whereas white-collar crimes occur in area in which a high number of potential victims exist†(160-171). CPTED may have its drawback when implemented poorly but proper preparation for its implementation in an area definitely helps may it be in the prevention, an immediate response or a post-analysis of a crime. As stated in the website of the Los Angeles Police Department(2010), â€Å"experience strongly suggests that application of CPTED in combination with other Department crime prevention programs will help reduce crime and fear of crime in the community†(para 14). Part II. Choose four of the physical security countermeasures listed in Box 10. 2 of the Security Operations text and identify the best location to utilize your selected countermeasures. Alarm Systems Alarm systems work best in facilities inside large buildings. The area must be large enough so that the function of the alarm system will be maximized, small areas often does not need such a system. Alarm systems are effective indoors because sensors are programmed to react with some variations in the conditions of the environment. Indoors are much more controlled than in the outdoors. Strength of this countermeasure is that the alarm communicates fast through out the facilities so that everybody can know if something wrong is happening. Also, it can be easily designed to suit the facility where it will be installed without adding much cost in the design. Weaknesses of this as Mc Crie (2007) stated is that the wires or cables that are used to transmit signal can be cut easily either intentional or by accident. The usual costs associated are for installation cost and maintenance. Based on Table 10. 2 (Mc Crie, 2007), the total cost is relatively high. Signs This countermeasure is useful in areas that do not require much protection that is when the harm that can be done is small. A good example is private properties that are under construction or not yet in use. Signs that say no trespassing and indicating the corresponding penalties are useful enough to lessen the probability of having intruders. The strength of this is that it incurs very low cost (the cost is only for making the sign) and seldom needs follow-up maintenance. However, planned and determined offense can not be prevented by this measure. Access Control System The best location to use this countermeasure is in restricted areas where only few personnel are allowed to enter. It must be located in all access points such as the entrance and exits as well as in other machines and facilities. Such areas are the research facilities of companies. The access to such areas needs to be limited because the operations performed are critical and confidential. As stated on Table 10. 2 (Mc Crie, 2007), it can deter, delay and detect. The strength of this system lies in the fast growth of technologies available to facilitate such measure. With these technologies, a company can choose from a variety of system that can fit their needs and budget. The weakness of this is some access controls can be stolen from the authorized person. This involves IDs and sometimes passwords. System that uses biometric features can also malfunction at times. Common errors are in the processing of the data. â€Å"False-positive (also called Type I or A) errors occurs when an authorized person accesses a restricted facility where he or she should have been allowed† (Mc Crie, 2007 p. 305) and he or she is denied access. On the other hand, the â€Å"false-negative (also called Type II or B) errors allow admission to someone who should not be admitted but is† (Mc Crie, 2007 p. 305). Associated cost is relatively high and includes the installation of the system, training for the concerned personnel. Lighting Systems Hallways are the area where lighting systems have important effect in terms of security measures. It works in two ways: it protects the employees from accidents with the fixtures of the area and personal assaults; it also protects the facility from intruders. This can be easily implemented in almost any condition and a tried and tested way of increasing security of a place. The weakness of this is that it is only a deterrent; it cannot stop an ongoing offense unless a security personnel is watching the place. So, it is important that with good lighting, the visibility of the area to other personnel is also ensured in the design consideration. Associated cost is low; it includes the installation, electricity cost and maintenance such as replacement of bulbs and repairs. III. Security Operations Management. Chapter #10, Question #2: Why must security planners be involved early in facility design? What is the expected payoff from such involvement? Security planners must be involved early in facility design because if the physical and technology based security measures will be done after the structure is designed or built, it will disrupt the existing situation and may cause the employees to feel that â€Å"the management is putting systems above people† (Mc Crie, 2007 p. 285). Most of the effective security measures such as proper lighting need to be incorporated in the design of facilities in order to incur lesser cost and to blend well with the over-all plan. However, well-designed and executed security measures may result to requirement of lesser number of security personnel. It will also gather support from the employees because at the very start of operations, the goal for a secured workplace is already established. References: Brantingham, P. J. , Brantingham, P. L. (1981). Environmental Criminology. Beverly Hills, CA: Sage Publications McCrie, R. (2007). Security Operations Management (2nd ed. ). Burlington, USA: Elsevier Inc Nieto, M. (1997). Public Video Surveillance: Is It An Effective Crime Prevention Tool? (CRB-97-0050). Sacramento, CA: California Research Bureau. Retrieved May 16,2010, from http:/www. library. ca. gov/CRB/97/05 Newman, O. (1972). Defensible Space: Crime Prevention through Urban Design. New York, NY: Macmillan The Los Angeles Police Department. (2010). Crime Prevention Through Environmental Design. Retrieved May 16, 2010, http://www. lapdonline. org/prevent_crime/content_basic_view/7726

The novel Lord of the Flies Essay Example for Free

The novel Lord of the Flies Essay Imagine being on a deserted island with no rules, no civilization, nothing besides the need to survival. The novel Lord of the Flies by William Golding and the short story The Most Dangerous Game by Richard Connell are two fictional stories that deal with this concept, exploring the behavior of humans in such a primitive, unstructured environment. In both stories, a distinct division develops between hunters and the hunted, and while each story conveys and focuses on slightly different aspects, the two stories more importantly share the same fundamental view on the overall, underlying theme in regards to human nature. In The Most Dangerous Game, general Zaroff is the hunter. As the title of the short story implies, hunting is a fun and thrilling game to Zaroff. His cunningness and his natural instinct for hunting led to his many successes as a hunter because as he said himself, The animal had nothing but his legs and his instinct. Instinct is no match for reason' (Connell, 47). Using his instinct and reason, the hunter in this short story demonstrates an exceptional super ego. However, his instinct is evil. With his superiority to animals, Zaroff was no longer satisfied with hunting animals, so he progressed to killing other animals with both instinct and reason-humans. His disregard for human life shows Zaroffs twisted nature. During his hunt of the human Rainsford, Rainsford thought: Only the devil himself could follow that complicated trail through the jungle after dark. But, perhaps, the general was a devil (Connell, 54). Throughout the book, this being an example, Connell alludes to the evilness of Zaroffs character. Zaroffs mind and his nature illustrate him as cunning, but corrupt person. The group of hunters in Lord of the Flies also becomes animalistic and savage. At one point, Ralph too was fighting to get near, to get a handful of that brown, vulnerable flesh. The desire to squeeze and hurt was over-mastering (Golding, 115). Even Ralph, who is considered to be more mature and civilized than the others, became caught in the thrill of the hunt. This is because in Lord of the Flies, the hunters completely lose their identity and sense of reason when they hunt, relying purely on their instinct. The evil actions of the hunters when theyre following their instinct show how humans are evil in nature. Despite the hunters brave act and their domination over the island, they all fear the unknown Beast. Jack, the head of the hunters, describes it as a dark thing, a beast, some sort of animal. (Golding 89) The Beast, which is given a physical form as the pig head and as Lord of the Flies, symbolizes the Devil that is within all the hunters and the human race in general. In this aspect, the state of mind of the hunter is Lord of the Flies is similar to The Most Dangerous Game because both stories suggest that humans are primitive and evil in nature. The hunters in both stories enjoy killing, starting with animals and moving on to humans. However, Zaroff also does not seem to fear anything, unlike the boys in Lord of the Flies who fear the Beast. Zaroff also uses his mind a lot more than the boys who completely lose their sense of reason once they become entranced by the hunt. In a sense, Zaroff is the more terrifying one because he reasons that it is completely acceptable to kill humans, whereas the boys mindlessly kill. If there are hunters, then there must be the hunted. At the beginning of The Most Dangerous Game, Rainsford expresses his attitude towards hunting in his conversation with Whitney: Great sport, hunting. The best sport in the world, agreed Rainsford. For the hunter, amended Whitney. Not for the jaguar. Dont talk rot, Whitney. (Connell, 39) Ironically, later on in the story, Rainsford is the one being hunted. His attitude towards hunting changes. He acknowledges that animals feel terror, having played the fox (Connell, 54) himself. When being hunted, Rainsford felt panic and dread and knew the full meaning of terror (Connell, 55). Even though Rainsford had previously hunted and been in the war, it was different to be hunted. He would do anything to stay alive. Rainsford fights to keep his nerve throughout the hunt, but taken over by fear, his instinctual, animal side surfaces. At one point during the hunt, Rainsfords impulse was to hurl himself down like a panther (Connell, 54) even though his reason told him not to. His instinctual act of jumping into the sea and then proceeding to kill Zaroff saves him in the end. Like Zaroff, Rainsford uses both his mind and instinct-his super ego. Originally a hunter, Rainsford finds himself on the other side as the animal in fear, using his wit and instinct to overcome the hunter. In Lord of the Flies, Ralph also becomes trapped in a situation being hunted by others. Through his fear, Ralph tries to devise a rational plan, but he was beginning to dread the curtain that might waver in his brain, blacking out the sense of danger, making a simpleton of him (Golding, 196). Ralph fears losing his reason, and he fights to keep his reason while all the other boys lose theirs. There are moments where Ralph loses it, particularly near at the end of the novel. When being hunted by the savages, Ralph becomes hysteric with fear: Dont scream. Youll get back Ralph screamed, a scream of fright and anger and desperation He swung the stake and the savage tumbled over (Golding, 199). With his life in danger, he forgot his wounds, his hunger and thirst, and became fear (Golding, 200). Previously sheltered from danger, Ralph did not know true fear until he became exposed to evil on the island and realized the evil the hunters are capable of. When pushed into a corner, Ralphs panic and his need to survive made him act on instinct, becoming like a savage as a result because humans are evil by instinct. In both The Most Dangerous Game and Lord of the Flies, the hunted initially start out as hunters. The quick turn of events demonstrates how fragile status can be based on differences in reasoning and power. Although Rainsford and Ralph try to keep their nerve, they experience terror and desperation when their life is in danger. Instinct shows dominance when the prey is in fear, and as a result of the need to survive, the hunted commit animalistic acts to defend against the evil hunters. The incorporation of hunters and the hunted contributes to the theme of humanity in The Most Dangerous Game. The story suggests the idea that the world is made up of two classes-the hunters and the hunted (Connell 40). It is because of this division that fear, struggle for survival and power exists, bringing out the worst in humans. Humans are degraded to the level of animals in The Most Dangerous Game. In Zaroffs point of view, a thoroughbred horse or hound is worth more than (Connell 49) the human scum of the earth (Connell 49). Zaroffs heartless view of humans illustrates his evil nature. In his regard, humans are essentially all animals with reason, and like all animals, humans in their simplest form feel fear. Whitney contradicts Rainsfords belief that animals have no understanding: I rather think they understand one thing-fear. The fear of pain and the fear of death (Connell 39). Fear is a primal instinct that everyone harbors. Put into an unstructured environment, fear brings out the worst in humans. It causes people to lose their nerve and act instinctively without thought. In humans, fear of death brings out the raw need to survive. In the short story, Rainsford was willing to do whatever it takes to ensure his survival, even if it meant killing his pursuers. The hunted sink to the same level as the hunters because it is kill or be killed. This shows how human nature is evil, selfishly treating others to fulfill their own desires. The Most Dangerous Game suggests that the bad nature of humans surface when engulfed by fear. Lord of the Flies also contains a message regarding humanity. In his novel, Golding advocates that humans all feel fear. A concrete example of this is shown in the novel where the boys fear of the Beast tears them apart. As discovered when the Beast addresses Simon, Fancy thinking the Beast was something you could hunt and kill You knew, didnt you? Im part of you? Close, close, close! Im the reason why its no go? Why things are what they are? (Golding, 143) Tainted with fear, the evil nature in humans grows. The desire for power is also an aspect of human nature that separates people. There is a conflict of power between Jack and Ralph, and as a result, a division occurs between the boys. The fact that most of the boys choose Jacks authoritative power over Ralphs democratic power shows how humans respond better to fear and brutality rather than rules and reasoning. Even though the boys have their own system of power on the island, their own rules are very much different from the rules of the civilization they came from. As the story progresses, the influence of the civilizations rules decrease and the savagery of the boys increase. For example, at first when Roger was throwing rocks, there was a space round Henry, perhaps six yards in diameter, into which he dare not throw. Here, invisible yet strong, was the taboo of the old life (Golding 62). Lord of the Flies stresses how civilization protects the innocence of humans, preventing them from being exposed to the evil nature of humans. The evil nature of humans is brought out by fear in both The Most Dangerous Game and Lord of the Flies. There is a struggle survival in both stories, although as the boys in Lord of the Flies lose their sense of reason, they dismiss being rescued, and their attention is more focused on the conflict of power and hunting. Both stories are set on an island away from civilization where havoc activities occur, but the need for civilization is emphasized more in Lord of the Flies. While there are these minor differences, the underlying message about humanity is the same-human nature is bad. The Most Dangerous Game conveys this message by representing humans as animals acting instinctively to survive, and Lord of the Flies emphasizes the message through the symbol of the pig head being the Devil. In the end, both stories effectively express the idea that humans are evil in nature. The Most Dangerous Game and Lord of the Flies are two stories that both include the components of the hunters, the hunted and a message about humanity. While there are differences within these elements, the overall moral about humanity remains the same in both stories. That is, that human nature is bad. Implementing the hunters and the hunted emphasize this idea. Connell and Golding share a similar vision. Humans stuck on an island with no rules is not a good idea. Bibliography Connell, Richard. The Most Dangerous Game. Currents in Fiction. Virginia: McGraw-Hill, 1984. Golding, William. Lord of the Flies. Philadelphia, PA: Chelsea House, 1999. Print.

HRMs connection to strategic management

HRMs connection to strategic management 1.1 Explain Guests model of hard-soft, loose-tight dimensions of HRM. [P1] In1987 Guests said HRM is connected to strategic management of an organisation. Guest gives Human Resource Management model and dimensions of hard-soft HRM. British gas maintain Guests model like they have training system by they make their employee good at their work. They also have recruitment and selection system for collect their perfect employee. Guests model has given bellow: Hard HRM: According to the Storey (1992:29) Hard HRM is the quantitative, calculative and business strategic prospect of managing the census resources in as lucid way for any factor of production as associated with a useful-instrumentalist approach. Soft HRM: Soft HRM is an assistant with the human relations movement and the employment of individual talents (Bloisi, 2007). 1.2 Review the differences between Storeys definitions of HRM and personnel and IR Practices. [P2] Personnel management is that management which includes by job analysis, plan for personal needs, selecting appropriate people for job, mange to train, give right salary and communicate all of the employees of organisation. Human resources management is strategic management of an organisation, to achieve organisation goals and to utilize every employee for achieving organisation goals. There are huge differences between HRM and personnel management. The differences given bellow: Beliefs and assumption: Contract: Personnel management or IR contact by writing with delineation while HRM wish to go beyond contract. Rules: personnel management evaluate of discovering clear rules but HRM maintains can -do outlook impatience with rule. Managerial task vis-a-vis labour: Managerial task vis-a-vis labour of PM or IR is monitoring though HRM is nurturing. Nature of relations: Relation of PM or IR is pluralist where HRM is unitary. Conflict: PM conflict institutionalised and HRM conflict de-emphasised. Strategic aspects: Key relation: PM make their key relation with labour management while HRM evaluate customer. Initiatives: The initiative of PM is piecemeal but HRM is integrated. Corporate plan: PM corporate their plan marginal to and HRM corporate their plan central to. Speed of decision: PM takes their decision slowly but HRM can fast. Line management: Management role: Management role of PM is transactional where HRM is transformational leadership. Key managers: PM or IR specialists mange all thing at PM but in HRM, line manager do everything. Communication: PM communicates with employee indirectly but HRM communicate directly. Standardisation: Standardisation of PM is high while HRM is low. Key levers: Selection: PM select their employee separately where HRM integrated. Pay: PM pay their employee by job evaluation though HRM pay by performance. Job categories: PM has different job categories but amount of HRM is few. Job design: PM design their job through division of labour but HRM divide by teamwork (Bloisi, 2007). 1.3 Demonstrate that effective judgment has been made to establish a contribution of strategic HRM in achieving the corporate objectives. [P3] Role of line manager Introduction: The role of the line manager is to achieve organisations goals. He maintains all of things on behalf of an organisation. In the view of my case study, HR of British Gas has already maintained the role of manager. If he did not maintain the role of HR manager then organisation can not go to their goals. The role of HR manager: There are some roles of HR manager by which they run an organisation. It has given bellow: Planning, resourcing and retention: A line manager need to know how many staffs are now working, which department is busier, which department they need some people. When he will indentify this things then he will plan how many staffs he will take and how process he will take. For example Sainsbury is very busy at Saturday and Sunday. So managers of Sainsbury need more staff for these weekend day. And he also need to find out how many staff are good at for operating system. Then he will take decision for taking or recruiting people. This is the planning and resourcing role for line manager. Retention is also important role for line manager. It can be define the retention like some of staffs are recruiting for new staff, but manager have to know to know are they happy for their time being. Recruitment and selection: When manger will confirm that they need people essentially, in that time they need to find out appropriate people for their organisation, by which he can achieve their organisation goals as well. It is most important role for a manager because if he can not find out right people then he will be failed for achieving organisation goals. To find out right people he need to select more productive people who are very much enthusiastic, good behave and first of all who can help organisation for achieving their goals. Training and development: To take right people for their organisation manager manage to give training to make appropriate for work. Because new people do not know what is their main responsibilities and operating system. So manager need to know everybody about their job. And he also makes their as good employee for achieving their goals. By training method manager develop their new employee. Reward remuneration: Employees depend on their organisation for surviving their live. So manager have to pay adequate and equitable. Manger also has to manage reward system like pensions, healthcare, other financially. By rewarding employee get more satisfaction to work. If employees are happier on their organisation then they will work more. Employee relations: Employees relation is another important role of manager. Because manager have to maintain good relations like good behave, easies with employee, reasonable for all, to consider employee with their life (Bloisi, 2007). 2.1 Review different ways of developing flexibility within the workplace in your organization review and explain a model of flexibility within the workplace and illustrate its implementation in your chosen organization. [P4] Atkinsons has given model of flexibility: (Emerald insight, 2010) 2.2 Describe the need for flexibility and the types of flexibility to be considered by an organization and give examples of such implementation in an organization. [P5] Flexible working is not only part time working but also flexible types of working. British Gas can develop by implementing flexibility. By giving flexibility they can get good response from their employee. In the view of case of British Gas they need to flexibility for getting better result themselves. Importance of flexibility: An organisation needs to give flexibility to their employee for developing or achieving their goals. There are different side for flexibility. Organisation can give their customer satisfaction as they need by flexibility. By flexibility organisation can give their staff happiness, better staff motivation. Staffs also get more support for surviving their live. By flexibility organisation can rise up their fertility. Staffs are also more ease with one and another. Finally by flexibility organisation can recruit more enthusiastic, skilled people for their organisation (Equality Challenge Unit, 2010). Types of flexibility: There are different types of flexibility like part-time work, shift time work. Description has given bellow: Part-time working: Part time working means that type of work where employee works standard time or less than full time hour. Flexitime: When employees work in a free time of starting, finishing and take break in order to employer. Staggered hours: Staggered hour can be defined that employee has different starting, finishing and breaking time allowing organisation to open longer hours. Compressed working hours: Compressed hour means that an employee work 40 hours in a week but he wants to work same hour within 5 days. Job sharing: An employee who work as a full time worker but he wants to split between another employee who agree to work with him. Shift swapping: When employee manages their shift among themselves by covering all requirements of organisation. Time off in lieu: Sometime employee work more hour when organisation get peak activity but when organisation get less busy time that time employee go for time off in lieu. Term-time working: It can be described that normally in term time employee work in his organisation like 20hour per week but when his or her school, college or university go to holiday in that time employee work like term time. Annual hours: Annual hour means employee calculates his or her hours annually and the employer decorate shift but employer keep some hours in their hand. When organisation get peak time, then they call them for work. Zero hours contracts: An employee work that hour which his need that is called zero hour (Business link, 2010). 2.3 Evaluate the advantages and disadvantages of flexible working practices from both the employee and the employer perspective in your chosen organization. [P6] Flexible working has advantage and disadvantage. In my case study British Gas should take decision after looking advantage and disadvantage of flexible working. British Gas need to achieve their goal so they Have to take decision is it helpful or not. Advantage of flexible working: Advantage of flexible working has given bellow: By flexible working employee can get good health. By flexible working they can reduce their passion. By flexible working employee can spend their life happily. By flexible working responsibilities increase to employee for organisation By flexible working employee and employer can spend their time with their family. By flexible working travel costs decrease. Flexible gives different shift patterns through organisation. And finally flexible working gives more effective time management. Disadvantage of flexible working: As flexible working has advantage so that it has some disadvantage which has given bellow: Sometime employee get downsize salary if he works few hours. Flexible work creates separation from one and another colleague. By flexible work employee feel isolation. Human resource cannot justify honestly the performance of employee. Flexible works creates drawback to promotion (Prospects, 2010). TASK- 02 2.1.1 Describe different forms of discrimination observed by you within a selected organization. [P7] Discrimination: Now-a-days discrimination is the common matter through the world. Discrimination means to give the favour one people less than other people by ethnic, religion, sex and so on. British Gas should omit the discrimination through their employee, by which they can be trusted by their employee. There are different forms of discrimination which has given bellow: Direct discrimination: Direct discrimination is that discrimination where an employ get less favour than other employee to base on age, sex. Indirect discrimination: Indirect discrimination is that discrimination which is occurs on the requirement process of an organisation. Harassment: Harassment is unwelcomed conduct which has the effect of violating an employment performance or making agree sieve, disgraceful, humiliating workplace for employment. Victimisation: Victimisation is occurred to base on some reasons: Create complaint under ACT. Do anything which is unlawful or illegal (Law-Now, 2010). 2.1.2 Review how the legislative framework and any proposed changes relating to discriminate in the workplace can be applied by an organisation. [P8] Legislative framework: Legislative frame work is the process by which an organisation can recruit their employee with equal opportunity and equal opportunity also run in work place. There are some changes relating to discriminate in workplace has given bellow: In 1970 the equal acts covered the equal pay through men and women. In 1974 the rehabilitation offenders act mention an individual does not have to reveal criminal offence if the conviction is deemed spent. In 1975 there is no gender discrimination in marriage and qualification has covered by Sex discrimination acts. In 1976 race relations act mention that race, ethnic, colour and nationality positive action. In 1984 and 1998 discover the act of data protection and implement that protection of data its usage and extension. In 1995 and 1999 the disability discrimination acts has covered the disable people get right commission. In 1998 the public interest disclosure act maintains protection of whistle blowing. In 1998 the employment right mention the reformation of the industrial tribunal system. In 1999 national minimum act rate covered national minimum wage. In 1999 human rights act mention retreat of human rights. Finally it can be said that the above discussion can apply for an organisation for legislative frame work (Bloisi, 2007). 2.1.3 Explain a range of current initiatives and practises which focus on equal opportunities in employment. [P9] British gas need to maintain that equal opportunity policy has given bellow. It needs for this organisation. A range of current initiatives and practises which focus on equal opportunities in employment has given bellow: Employer develops an equal opportunities policy, covering recruitment, promotion and training. They set an action plan with targets so that employer and their staff have a clear idea of what can be achieved and when. They asses the present position to establish their starting point and monitor progress in achieving their objectives. They review their recruitment, selection and training procedures regularly, to ensure that they are delivering on their policy. Employer draw up clear and justifiable job criteria which are demonstrably objective and job related. Employer develops links with local community groups, organisations and schools, in order to reach a wider pool of potential applicants (Bloisi, 2007). 2.1.5 Compare and contrast equal opportunities and managing diversity at work place. [P10] Compare between equal opportunities and managing diversity has given bellow: Base on drivers for change: Equal opportunity drive externally but managing diversity drive internally. Equal opportunity rests on proper and sound arguments and managing diversity rests on business case. Equal opportunity appreciates EO as a cost and it appreciate as investment. Degree of combination: Equal opportunities are operational and managing diversity is strategic. Equal opportunity corporate with process but managing diversity corporate with outcomes. Sensation of difference: Equal opportunity sensate as other and managing diversity sensate as asset. Focus of action: Equal opportunity focus on group discrimination and managing diversity focus on improvement for individuals. It is group of initiatives and it is universal of initiatives. It supported by narrow positivist knowledge base and it is supported by pluralistic knowledge base (His academy, 2010). TASK- 03 3.1.1 Explain different models of performance management in practice. [P11] Performance management Performance management is the subject by which an organisations manager can justify that employees making match organisation goals. It has three parts: It gives the information what types of idea of performance are consistent to the job. It can evaluate the relevant idea of employee performance. It gives the comment by which employee can justify their performance to suit their organisation goals. Armstrong and Baron (2004) define performance management as a process which contributes to the effective management of individuals and terms in order to achieve high levels of organisational performance. As such, it establishes shared understanding about what is to be achieved and an approach developing people which will ensure that is achieved. Functions of performance management: There are three functions of performance management. Strategic function: Performance management must be able to find where employees are matching their work with organisations goal. For doing this organisation need to know in which place it is occurring. For doing this strategic function they have flexible because of flexibility can change the goal and nature of organisations. Sometime some organisations fail to do this then they like administrative and development function. Administrative function: Every organisation has to pay their employee and for getting popularity they do promotion, besides this they have to make retention, redundancy. So many of the organisation use administrative function for doing this job. Development function: By doing development function managers of any organisation can realize when an employee doing his or her job well and can be improve themselves. But normally without performance appraisal it is not possible to measure the poor performance of employee and by this employee also improve them. Performance appraisal: Performance appraisal is the way by which manager can evaluate and justify the employee performance. By this if employee performance shows poor then manger can improve them. Objectives of performance management: Shortly an objective of performance is SMART which can be explained by Specific, Measureable, Achievable, Relevant and Time bound (Bloisi, 2007). 3.1.3 Critically evaluate different human resource practices in the workplace. [P12] Human resource practises in workplace is very important for any organisation. So British Gas needs to practises the human resource for developing their organisation. They have followed the bellow types of practises: Mandatory meeting with producer and department manger: An organisation have to create meeting with producer and manger about the performance, training need or not, quantity of success and so on. Recruiting: Organisation have to find out in which department they have to recruit, what kinds of people are allowed to apply and they should give the position which they need. Finally they have to provide their every through their web site. Open book management style: An organisation have to mange open book management system like sharing the business report and the position of their organisation in market. Bonuses: An organisation has mange bonuses for employee. By this way employee can know how their performance in organisation and the amount of profit of organisation. It will be helpful for organisation. 360 degree performance management feedback system: It is the feedback for employee to know the performance of their. If any organisation gives this to employee then employee will be touch about their performance which can be bear better result for organisation. Keeping it legal: Organisation must keep everything legal by which people and employee can trust to the organisation (Archives IGDA, 2010). 3.1.4 Evaluate the impact of globalization on issues such as human resource planning. [P13] Every organisation has impact of globalisation. British Gas has to maintain and realize impact of globalisation. Impact of globalisation has given bellow: For globalisation, human resource planning increased economic independence of nation. Capital, information and technology flows are in the increase. Organisation competition are going base on innovation. Organisations of globalisation are large extent and beyond national boundaries. Human resource can apply for reasonable products or necessary things from other country. Globalisation has started new technology through the world on human resource planning. The nature of organisation and employee has changed for this. For globalisation, human resources have to extend their service section (All Experts, 2010). 3.1.5 Review the impact of different national cultures and practices human resource professionals can employ to manage a culturally diverse workforce. [P14] British Gas need to know the impact of different national practises and human resource professionals can employ to manage culturally diverse workforce. Approaches to culture diversity, there are some approaches to cultural diversity. They are knowledge, respect, and search for unity in diversity. Management workplace diversity: Manager needs to change from an ethnocentric view to a culturally relative perspective. There are different practises that manager can adopt in ensuring effective management in workplace diversity in order to attain organisations goal: Planning a monitoring programme is the best way to give feedback to employee about their workforce by culturally. Organising talents strategically about the employee base is another important human resource professional practise. By motivational approaching organisation can improve their employee performance for getting organisation goal. Gain sharing means an organisation which gain that should be shared (All Experts, 2010). Conclusion: I believe that I have written all of criteria from my case study. Finally managing human resource is the helpful for all organisation and employee.

Free College Essays - The Human Psyche in Hawthornes Young Goodman Bro

Young Goodman Brown Essay: The Human Psyche Young Goodman Brown offers unique insight regarding the human psyche. Through psychoanalysis, the text shows how humans are easily manipulated when shown a temptation to succumb to a primitive desire. The text shows Goodman Brown, a puritan traveling to a religious gathering, is greeted by a strange man who serves as the device of revelation regarding the human mind. The pure mind of Goodman Brown ultimately gives-in to temptation because of the weak human will through the use of a simple device: the strange man's staff. Before the story can enter into the main plot, the text must overcome a problem. This comes when trying to show Goodman Brown's tempter. Though the reader is offered a "strange man", this creature alone cannot suffice as the cause of the puritan's downfall. If this were the case, the text would imply a belief that man is powerful enough to cause its own downfall, and the ego of one individual could triumph over another. This is not the case. The text must use a method using an outside force to instigate man's down...

Genetic Engineering :: Bioengineering Essays

Bioengineering, or genetic engineering is an altering of genes in a particular species for a particular outcome. It involves taking genes from their normal location in one organism and either transferring them elsewhere or putting them back into the original organism in different combinations. Most biomolecules exist in low concentrations and as complex, mixed populations which it is not possible to work efficiently. This problem was solved in 1970 using a bug, Escherichia coli, a normally innocuous commensal occupant of the human gut. By inserting a piece of DNA of interest into a vector molecule, a molecule with a bacterial origin of replication, when the whole recombinant construction is introduced into a bacterial colonies all derived from a single original cell bearing the recombinant vector, in a short time a large amount of DNA of interest is produced. This can be purified from contaminating bacterial DNA easily and the resulting product is said to have been "cloned". So far, scientists have used genetic engineering to produce, for example: - improve vaccines against animal diseases such as footrot and pig scours; - pure human products such as insulin, and human growth hormone in commercial quantities; - existing antibiotics by more economical methods; - new kinds of antibiotics not otherwise available; - plants with resistance to some pesticides, insects and diseases; - plants with improved nutritional qualities to enhance livestock productivity. Methods: - Manipulation of the Gene pool, which is related to Hybridization which is the breeding of species but the species are not the same but they are related. - Chain reaction is the production of many identical copies of a particular DNA fragment. - The utility of cloning is important, it provides the ability to determine the genetic organization of particular regions or whole genome. However, it also facilitates the production of naturally-occurring and artificially-modified biological products by the expression of cloned genes. - Insertion of selectable marker genes to pick out recombinant molecules containing foreign inserts -

Polykleitos’ Bearer and Laocoon and His Sons Essay -- Essays Papers

Polykleitos’ Bearer and Laocoon and His Sons Polykleitos’ is a Roman statue. It is made out of marble and it is 6 feet 6 inches tall. The statue is of a male who looks to be athletic someone who works out. The statue is standing in a contrapuntal position; it has its left leg slightly bent witch causes his foot not to be flat on the platform under him. That position helps the statue stay balance. It is not rigid. The statue has no facial expression. It is serious. It eyes are deep and expressionless. The statue’s head is facing to the left. His right arm is bent half way and his hands are balled up into a fist his hips are leaning towards the left side to help give him balance. His left arm is straight down by his side. It appears that the Spear Bearer is going to get ready to start walking at any moment. Looking at the statue is like looking at a black and white photograph it has no color. Both Laocoon and His Sons and Polykleitos are Roman sculptures and both are made of the same material. The sculpture is 8 feet tall. Laocoon's and His Sons have more color. This sculpture has a golden color to it. Both of these sculptures are depicting the human body. Both sculptures are depicting the male body as muscular and athletic looking. Both of these were done in the high classical period witch lasted from 400 – 450 B.C.E. With both of these sculptures the surface appears to be smooth excluding the muscles that have curves. The contrast in the Laocoon's and his Sons is light. You do see the shadows of Laocoon's and his sons and those who are trying to kill them. With Polykleitos you see Shadow of his facial features and the shadow of his legs on the platform he has under. Polykleitos has dullness to it and Laocoon has a more lively color. Where as the posture of Polykleitos seams somewhat strange as if he was caught in mid motion Laocoon's position is more a ction like. He is flexing moving around to get a way from his enemies. Both of these sculptures are copies. Menkaure and His Wife and Kosho’s Kuya Preaching This statue is of both male and female. The statue is made out of marble. The statue is 54 Â ½ tall. They are both standing on a platform. The king’s left leg is extended forward. His arms are straight on either side of him. His fists are clenched and it appears as if he is holding and objects in them. He appe... ... The statue was thought be Venus or a Goddess used as symbol for fertility. The statue is a female it has very exaggerated features. Every part of the sculptures body is disproportionate and big. You cannot really see any facial features on this woman. Her connects right into her chest area. She has no neck. Her stomach is incredibly huge and her belly button looks as if it had been stretch. Her legs are fat and pudgy. This is a very unnatural sculpture. The only part that resembles the human body is the chest area. She has no arms. Unlike Head of a King from Ife this sculpture does not in anyway shape or form resemble any part of the human body. The head of a king has human like characteristics, which means more distinct features that are identifiable right away to the human eye. The color and size of Head of a king are more lively and proportionate. The Head of a king is younger and the material used is smothering as well. Each of this sculptures and paintings have there own unique style. This is what makes them so interesting to observe. Their diverse backgrounds say a lot about the cultures and artists who created these unique irreplaceable creations of art.

Outline Spelling and Structure Check Essay

I. Introduction. 1. African American women are faced with the conflict between reality and their happiness. The reality is that African American women are facing unfair treatment, unjust social structure, and racism in a society that consists of white people as the majority. They will be able to achieve happiness and acceptance when they are treated just as the white people are treated, when respect to the African American race is recognized, and when they are provided more opportunities and not discriminated just because of their color. 2. Elise Jonson McDougald wrote the essay entitled â€Å"The Task of Negro Womanhood† for all African America women. 3. In the novel Passing by Nella Larsen, two characters, Irene and Clare, demonstrated the problems of African American women outlined in McDougal’s essay. 4. Looking at the two characters, we analyze what â€Å"passing† truly means. We also look at why the women pass off as a white person, how they are doing this, and what results do they get. Only after can we find the solution for the two women’s happiness in the McDougald essay. 1. Clare desires for the outside beauty. She gives importance to material things. She deceives her husband when she passes off as a white person when the truth is, she belongs to the African American race. She gets what she has dreamed of all of her life. However, she is not happy because of her lies and not knowing where to place herself in society. 2. She felt lonely, as she could not relate her problem to her husband. She then meets her old friend, Irene, whom she started to compare herself with. As a result, she realizes that material things are not essential in life and that family and identity are the more important things that she has to think about. Ultimately, her lying leads to her death. 2. For Irene, family is more important. She has the right moral values. When she met Clare, she also started to compared herself with the other woman. She felt inferior to Clare and worried living as   a true African American woman. She forced her husband to be a doctor and regret not â€Å"passing.† As a consequence, she lost her husband’s trust when she sat back and let Clare die. 3. The two women fail to live a happy life. McDougald gave each other solutions to their misery. 4. Conclusion.  McDougald emphasizes the beauty and importance of African American women’s identity. What does the color â€Å"black† for African American mean? Black color is the African American’s racial stem. They have to understand first about their race and their history, and then we can change problems that they deal with from the society. In the novel, both women

A Struggle for Social & Economic Equality of Black People in America

The bark for social and stinting capture-to doe withity of nigrify stack in America has been long and slow. It is sometimes frightful that any attain handst has been make in the racial equivalence arena at on the whole every tentative graduation forward exitms to be diluted by losses elsewhere. For every Stacey Koons that is convicted, in that esteem seems to be a Texaco executive waiting to tear sears back to the past.Throughout the struggle for equal rights, there gather in been courageous smugg guide leaders at the forefront of distri onlyively discrete movement. From early activists such as Frederick Douglass, booking agent T. working capital, and W.E.B. DuBois, to 1960s cultured rights leaders and radicals such as Martin Luther King, Malcolm X, and the nasty Panthers, the come along that has been made toward full equivalence has resulted from the airy leading of these brave individuals.This does non imply, however, that there has ever been widespread a greement within the gruesome community on scheme or that the fulfils of prominent colored leaders have met with strong support from those who would good from these actions. This report pass on examine the make of two early era Black activists Booker T. uppercase and W.E.B. DuBois. Through an abstract of the ideological differences between these two men, the writer will argue that, although they disagreed all over the flush of the struggle for comparison, the differences between these two men actually enhanced the berth of Black Americans in the struggle for racial equation. We will look specifically at the regular(a)ts leading(p) to and surrounding the Atlanta Compromise in 1895.In order to understand the differences in the philosophies of upper-case letter and Dubois, it is useful to know something about(predicate) their backgrounds. Booker T. majuscule, born a hard worker in 1856 in Franklin County, Virginia, could be describe as a pragmatist. He was exclusiv ely able to att force out schoolhouse third months out of the year, with the re maining nine months washed-out working in coal mines. He developed the idea of Blacks graceful versatile patronagesmen as a useful stepping-st hotshot toward obeisance by the sinlessness majority and eventual(prenominal) full equality.Washington worked his way done Hampton prove and helped found the Tuskeegee Institute, a trade school for blacks. His essential strategy for the patterned advance of American Blacks was for them to achieve enhanced spot as apt tradesmen for the present, then growing this status as a broadcast from which to reach for full equality later. Significantly, he argued for submission to the whitened majority so as non to off suppress the might selected. Though he preached appeasement and a hands off billet toward politics, Washington has been accused of wielding imperious power over his people and of consorting with the white elite.William Edward Burghardt DuBo is, on the early(a) hand, was to a greater extent of an idealist. DuBois was born in mommy in 1868, just afterward the end of the Civil War and the official end of slavery. A gifted scholar, formal com servicemand played a much greater role in DuBoiss life than it did in Washingtons. After becoming a Phi genus Beta Kappa graduate of Fisk and Harvard, he was the root Black to earn a Ph.D. from Harvard in 1895.DuBois wrote over 20 books and more than 100 pedantic articles on the historical and sociological temper of the Black experience. He argued that an educated Black elite should lead Blacks to liberation by advancing a philosophical and sharp offensive against racial discrimination. DuBois forwarded the argument that The pitch blackness problem was non and could not be kept distinct from early(a) enlighten movements. . .DuBois favored immediate social and policy-making integration and the high education of a Talented Tenth of the black population. His main interest was in the education of the convention leader, the man who portions the ideas of the community where he lives. . . To this end, he organized the Niagara movement, a meeting of 29 Black business and professional men, which led to the formation of the National Association for the emanation of Colored People (NAACP).The crux of the struggle for the ideological center of the racial equality movement is perhaps best exemplified in Mr. DuBoiss influential The Souls of Black Folk. In it, he makes an impassioned argument for his vision of an educated Black elite.DuBois also describes his opposition to Booker T. Washingtons Atlanta Compromise as follows Mr. Washington represents in Negro thought the centenarian attitude of adjustment and submission harmonise to DuBois, Washington broke the mold set by his predecessors Here, led by Remond, Nell, Wells- Brown, and Douglass, a new period of self-assertion and self- development dawned. But Booker T. Washington arose as essentially the leade r not of one race but of twoa compromiser between the South, the North, and the Negro.DuBois reported that Blacks resented, at first bitterly, signs of compromise which surrendered their civil and semipolitical rights, even though this was to be exchanged for bigger chances of economic development.DuBoiss point and, according to him, the corporal opinion of the majority of the Black community, was that self- respect was more important than any electromotive force future economic benefits. Before Washingtons flexible stance gained a foothold, the assertion of the human beings rights of the Negro by himself was the main reliance. In other words, DuBois resented what he saw as Washington selling Black arrogance Mr. Washingtons programme naturally takes an economic cast, becoming a gospel of Work and specie to such an extent as plainly almost completely to overshadow the higher aims of life.The compromise included, in DuBoiss words, that black people give up, at least for the p resent, threesome things, First, political power, Second, insistence on civil rights, Third, higher education of Negro youth,and trim down all their energies on industrial education, the hookup of wealth, and the conciliation of the South.The final point comprised the centrepiece both(prenominal) of Washingtons strategy for the ultimate redemption of Black Americans and of DuBoiss condemnation of that strategy. Indeed, Washington back up his assertions by founding the Tuskeegee Institute as a trade school for young Black men.DuBois could not contain this type of appeasement. In his mind, this step was tantamount(predicate) to the Black community telling the white community that, henceforth, Blacks would cease pretending to be equal to whites as human beings rather, they would deal an overtly inferior social status as being worthy of maintaining the white majoritys physical world, but unworthy of true equality, of conducting socio-cultural discourse with the mainstream soci ety.The paradox mustiness have been maddening for both men, especially Mr. Washington. He no doubt understood that, as a group, Blacks could never hope to progress to the point of equality from their position of hapless poverty. Moreover, without skills, their hopes of escaping their economic inferiority were indeed scant. Washingtons broadcast for blacks to at least become skilled artisans and tradesmen must have seemed logical to him from the tie-up of improving the economic lot of the bonnie Black man. At the same time, he must have realized that, by accepting inferiority as a de- facto condition for the entire race, he may have broken the black step forever.In considering this matter, the writer is reminded of more late(a) events in American historythe approving action flap that occurred after Clarence Thomass day of the month to the U.S. Supreme Court, for example. Mr. Thomas, clearly a donee of affirmative action, announced that he was even so opposed to it. His argum ent was that if he had not been eligible for benefits under affirmative action programs, he would have still achieved his up-to-date position in the inner gird of this societys white power elite.Similarly, Booker T. Washington enjoyed access to the power elite of his time, but one must wonder whether prexy Roosevelt, for example, in his interactions with Mr. Washington, was not merely employ the situation for public relations value. Mr. Washington was intimate with Roosevelt from 1901 to 1908. On the day Roosevelt took office, he invited Washington to the exsanguine House to advise him on political appointments of Negroes in the south. After all, he did not become a popular prexy by being oblivious to such political maneuvering.Perhaps Mr. DuBois was the more prescient visionary. Perhaps he understood what Mr. Washington did not, that after the critical historical caprice toward social acceptance that had been established prior to the late nineteenth century, if political p ressure level were not maintained, the cause of true equality would be lost forever. Moreover, DuBois understood that equality would not be earned finished appeasement.From our perspective of over 100 years, we must admit that he may have been right. For example, in the aftermath of the Atlanta murder of September 22, 1906 and a similar incident in Springfield, Illinois, it was clear to almost all the players that the tide was running strongly in favor of protest and militancy. For six years in August, 1908, a white mob, made up, the press said, of many of the towns best citizens, surged with the streets of Springfield, Illinois, killing and wounding scores of Blacks and effort hundreds from the city.However, it later turned out that DuBois was considered to be too extreme in the other direction. For example, as the NAACP became more mainstream, it became increasingly conservative, and this did not please DuBois, who left the organization in 1934. He returned later but was at last shunned by Black leadership both inside and outside of the NAACP, especially after he voiced admiration for the USSR. In the political climate of the late mid-forties and 1950s, any hint of a pro-communist attitudeblack or whitewas unwelcome in any group with a national political agenda.We can see, then, that uncomplete Washingtons strategy of appeasement nor DuBoiss plan for an elite Black intelligentsia was to become altogether successful in elevating American Blacks to a position of equality. However, perhaps it was more than the leadership of any one Black man that encouraged African Americans to demand a full measure of social and economic equality. Perhaps the fact that there was a public dialogue in itself did more to encourage Black equality than the doctrine of any one prominent Black man. After all, concepts such as equality are exactly that concepts. As such, it up to each of us to decide how we see ourselves in relation to others superior or inferior, equal or n ot equal, the preference is ultimately our own.

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.